He went on to work for Italian sportswear brand Lotto
He went on to work for Italian sportswear brand Lotto and eyewear maker Oliver Peoples while hawking his own quirky line of shoes called Gourmet, which featured images of foods like pizza and sushi.sportfanshoes
But Mr. Buscemi said he dropped everything two years ago when Mr. Heppler suggested creating the Birkin bag of sneakers, an idea Mr. Buscemi said he had also been mulling for years. They raised $100,000 to start a website and manufacture 600 pairs in Italy, distributing them last August to 10 trendy retailers around the world, where they sold out within several days, thanks to a quiet word-of-mouth marketing push. In January the company released 4,000 additional pairs.cheap air max
By the time Mr. Bieber posted a picture of a pair of gold-colored Buscemi shoes on Instagram this spring, every store was out of stock. Counterfeiters in China have already started making knockoff gold "Justin Bieber Buscemi" shoes, Mr. Buscemi said.nike air max 95 men
Mr. Buscemi said he is intent on adhering to the core strategy: "not just selling to anyone that wants them."
The company is in the process of distributing 8,000 pairs to about 50 stores. Its first billboard ads feature Hustler magazine founder Larry Flynt, posing in his wheelchair.nike air max 95 women
Dan Weisman, an artist manager, said he invested in Buscemi last year because he saw a need in men's fashion market for a shoe with more mystique. Mr. Weisman's previous business ventures include One Wipe Charlies, flushable wipes for men.
